When doing an analysis of proposed promotion ideas in the planning stages, one critical area to look at is determined by dividing the cost of the completed promotion by the total units sold during the promotional period. This characteristic is:
a. expense.
b. efficiency.
c. execution ease.
d. equity enhancement.
Question 2
One of the problems many people have with listening is that they make assumptions about what the other person is saying before that person is finished communicating.
Indicate whether the statement is true or false
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