Which of the following is NOT a step in evaluating sales promotion ideas?
a. identify the objectives
b. achieve agreement
c. evaluation system
d. identify the budget
e. None of these are correct.
Question 2
In general, there are four combinations of advertising and price elasticities. Which of the following is NOT one of the combinations?
a. grow volume via price discounting
b. increase advertising and/or discount prices
c. maintain the status quo
d. build image via increased advertising
e. decrease prices and advertising expenses
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Step 8 is very important. Be sure that the customer’s concern has been corrected.
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