Author Question: Which of the following represents a hedonic benefit of taking advantage of a certain promotional ... (Read 78 times)

mrsjacobs44

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Which of the following represents a hedonic benefit of taking advantage of a certain promotional offer?
 a. Obtaining monetary savings.
 b. Reducing search and decision costs.
 c. Accomplishing a sense of being a wise shopper.
 d. Obtaining improved product quality.

Question 2

Drawing meaning from what the buyer is saying (through both verbal and nonverbal communication) is the objective of which active listening component?
 a. Seeing
  b. Implying
  c. Interpreting
  d. Evaluating
  e. Sensing



krakiolit

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Answer to Question 1

c

Answer to Question 2

C



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