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Author Question: Which of the following represents a hedonic benefit of taking advantage of a certain promotional ... (Read 52 times)

mrsjacobs44

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on: Jun 28, 2018
Which of the following represents a hedonic benefit of taking advantage of a certain promotional offer?
 a. Obtaining monetary savings.
 b. Reducing search and decision costs.
 c. Accomplishing a sense of being a wise shopper.
 d. Obtaining improved product quality.

Question 2

Drawing meaning from what the buyer is saying (through both verbal and nonverbal communication) is the objective of which active listening component?
 a. Seeing
  b. Implying
  c. Interpreting
  d. Evaluating
  e. Sensing


krakiolit

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

C


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