When a proposed positioning for a brand represents a competitive ...

[tuffie]

When a proposed positioning for a brand represents a competitive advantage on a feature or benefit and gives consumers a persuasive reason for trying the brand, this would be considered a ____ option.
 a. loser
  b. winner
  c. swimming-up-the-river
  d. promote-competitors
  e. match-competitors

Question 2

Firms like Amazon and eBay use APIs to:
 a. encourage other businesses to link to the firm's site and sell their products there.
  b. enable programmers to create software solutions that incorporate their technology.
  c. both of the above.

[janieazgirl]

Answer to Question 1

B

Answer to Question 2

C

[tuffie]

Thanks for the timely response, appreciate it

[rleezy04]

Gracias!