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Author Question: When a proposed positioning for a brand represents a competitive advantage on a feature or benefit ... (Read 144 times)

tuffie

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on: Jun 28, 2018
When a proposed positioning for a brand represents a competitive advantage on a feature or benefit and gives consumers a persuasive reason for trying the brand, this would be considered a ____ option.
 a. loser
  b. winner
  c. swimming-up-the-river
  d. promote-competitors
  e. match-competitors

Question 2

Firms like Amazon and eBay use APIs to:
 a. encourage other businesses to link to the firm's site and sell their products there.
  b. enable programmers to create software solutions that incorporate their technology.
  c. both of the above.


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janieazgirl

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

C


tuffie

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Reply 2 on: Jun 28, 2018
Excellent

lindahyatt42

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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