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Author Question: Advertising as a percentage of total marketing communications expenditure has declined, while ... (Read 60 times)

nramada

  • Hero Member
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  • Posts: 580
on: Jun 28, 2018
Advertising as a percentage of total marketing communications expenditure has declined, while promotion spending has steadily increased.
 
 Indicate whether the statement is true or false

Question 2

With respect to trust-based selling, the purpose of sales communication is:
 a. to seek the buyer's agreement.
  b. to seek the buyer's commitment.
  c. to obtain an order from the buyer.
  d. to seek common understanding between the buyer and seller.
  e. to help the buyer understand the salesperson.


Liddy

  • Sr. Member
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  • Posts: 342
Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

D


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