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Author Question: Advertising expenditures as a percentage of total marketing communications expenditures are ... (Read 189 times)

james0929

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on: Jun 28, 2018
Advertising expenditures as a percentage of total marketing communications expenditures are approximately ____ percent.
 a. less than 25
  b. 25
  c. 35
  d. 45
  e. 55

Question 2

Which of the following is FALSE?
 a. The order in which response alternatives appear can change the results on a survey question.
  b. Item nonresponse invalidates the results of a research project.
  c. When designing questionnaires, it is good to keep in mind that many people have difficulty with relatively simple tasks.
  d. A leading question is one formed so as to give the respondent a clue as to how he or she should answer.
  e. Just about any kind of information can be gathered using open-ended questions.


LP

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

b


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