Advertising expenditures as a percentage of total marketing communications expenditures are approximately ____ percent.
a. less than 25
b. 25
c. 35
d. 45
e. 55
Question 2
Which of the following is FALSE?
a. The order in which response alternatives appear can change the results on a survey question.
b. Item nonresponse invalidates the results of a research project.
c. When designing questionnaires, it is good to keep in mind that many people have difficulty with relatively simple tasks.
d. A leading question is one formed so as to give the respondent a clue as to how he or she should answer.
e. Just about any kind of information can be gathered using open-ended questions.
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