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Author Question: Larger and more disperse markets warrant _____ levels of marketing communications expenditures. a. ... (Read 95 times)

captainjonesify

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on: Jun 29, 2018
Larger and more disperse markets warrant _____ levels of marketing communications expenditures.
 a. low c. wide
  b. high d. narrow

Question 2

Smaller and concentrated markets require which of the following?
 a. large budgets c. no budget
  b. small budgets d. None of the above.


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djofnc

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The larger and more disperse markets warrant higher budgets, as they are harder to communicate to.

Answer to Question 2

B
Smaller and more concentrated markets are easier to communicate to.


captainjonesify

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

ghepp

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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