Larger and more disperse markets warrant _____ levels of ...

[captainjonesify]

Larger and more disperse markets warrant _____ levels of marketing communications expenditures.
 a. low c. wide
  b. high d. narrow

Question 2

Smaller and concentrated markets require which of the following?
 a. large budgets c. no budget
  b. small budgets d. None of the above.

[djofnc]

Answer to Question 1

B
The larger and more disperse markets warrant higher budgets, as they are harder to communicate to.

Answer to Question 2

B
Smaller and more concentrated markets are easier to communicate to.

[captainjonesify]

Thanks for the timely response, appreciate it

[meow1234]

TYSM