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Author Question: The higher the product involvement, the _____ the need for marketing communications. a. greater c. ... (Read 32 times)

aabwk4

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on: Jun 29, 2018
The higher the product involvement, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.

Question 2

If the difference between actual and potential sales is large, then much of the market is _____.
 a. competitive c. saturated
  b. undeserved d. None of the above.


ashely1112

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Products that create involvement are likely to motivate consumers to seek information about the product.

Answer to Question 2

B
Market potential considers the difference between actual and potential sales.


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