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Author Question: The greater the purchase frequency, the _____ the need for marketing communications. a. greater c. ... (Read 68 times)

renzo156

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on: Jun 29, 2018
The greater the purchase frequency, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.

Question 2

The newer the brand, the _____ the budget.
 a. higher c. narrower
  b. lower d. None of the above.


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aloop

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The more greater the number of potential purchases (the greater the purchase frequency), the greater the need and opportunities for the marketer to communicate.

Answer to Question 2

A
It takes substantially more money to communicate a new product than to communicate an established brand.


renzo156

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Reply 2 on: Jun 29, 2018
Wow, this really help

bblaney

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Reply 3 on: Yesterday
Gracias!

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