This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The greater the purchase frequency, the _____ the need for marketing communications. a. greater c. ... (Read 38 times)

renzo156

  • Hero Member
  • *****
  • Posts: 526
on: Jun 29, 2018
The greater the purchase frequency, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.

Question 2

The newer the brand, the _____ the budget.
 a. higher c. narrower
  b. lower d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

aloop

  • Sr. Member
  • ****
  • Posts: 315
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The more greater the number of potential purchases (the greater the purchase frequency), the greater the need and opportunities for the marketer to communicate.

Answer to Question 2

A
It takes substantially more money to communicate a new product than to communicate an established brand.


renzo156

  • Member
  • Posts: 526
Reply 2 on: Jun 29, 2018
Excellent

blakcmamba

  • Member
  • Posts: 335
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

When the United States gets stuck over a controversial issue—usually something a divided Congress ca When the United States gets stuck over a controversial issue—usually something a divided Congress ca
Frequency coding: how action potentials convey intensity of stimuli. Frequency coding: how action potentials convey intensity of stimuli.
The more air and fuel that can be packed in a cylinder, the greater the density of the air–fuel ... The more air and fuel that can be packed in a cylinder, the greater the density of the air–fuel ...
Marketing Management, 4th Edition Marketing Management, 4th Edition
What is the frequency of 20-mm microwaves? (c = 3.0 × 108 m/s) A) 100 MHzB) 400 MHzC) 15 GHzD) ... What is the frequency of 20-mm microwaves? (c = 3.0 × 108 m/s) A) 100 MHzB) 400 MHzC) 15 GHzD) ...
Frequency distribution of phenotypes from the possible offspring in Figure 5.7. Height of the offspr Frequency distribution of phenotypes from the possible offspring in Figure 5.7. Height of the offspr
Video: Properties of macromolecules (Explained with No Audio)

For a complete list of videos, visit our video library