Author Question: Hot Topics, a public relations firm involved with the marketing of a new line of children's ... (Read 139 times)

genevieve1028

  • Hero Member
  • *****
  • Posts: 601
Hot Topics, a public relations firm involved with the marketing of a new line of children's furniture sees an advantage to the use of a p-mail campaign. They plan to test market a sample catalog to a list of affluent households to gauge the responses before they do a full rollout. This can be done relatively inexpensively with p-mail, an advantage that can be attributed to its:
 a. measurability.
 b. flexibility.
 c. accountability.
 d. targetability.

Question 2

There is no difference between a Decider and a Purchaser.
 
 Indicate whether the statement is true or false



parker125

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

b

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

For a complete list of videos, visit our video library