Author Question: Hot Topics, a public relations firm involved with the marketing of a new line of children's ... (Read 133 times)

genevieve1028

  • Hero Member
  • *****
  • Posts: 601
Hot Topics, a public relations firm involved with the marketing of a new line of children's furniture sees an advantage to the use of a p-mail campaign. They plan to test market a sample catalog to a list of affluent households to gauge the responses before they do a full rollout. This can be done relatively inexpensively with p-mail, an advantage that can be attributed to its:
 a. measurability.
 b. flexibility.
 c. accountability.
 d. targetability.

Question 2

There is no difference between a Decider and a Purchaser.
 
 Indicate whether the statement is true or false



parker125

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

b

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

For a complete list of videos, visit our video library