Hot Topics, a public relations firm involved with the marketing of a new line of children's furniture sees an advantage to the use of a p-mail campaign. They plan to test market a sample catalog to a list of affluent households to gauge the responses before they do a full rollout. This can be done relatively inexpensively with p-mail, an advantage that can be attributed to its:
a. measurability.
b. flexibility.
c. accountability.
d. targetability.
Question 2
There is no difference between a Decider and a Purchaser.
Indicate whether the statement is true or false
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