Hot Topics, a public relations firm involved with the marketing ...

[genevieve1028]

Hot Topics, a public relations firm involved with the marketing of a new line of children's furniture sees an advantage to the use of a p-mail campaign. They plan to test market a sample catalog to a list of affluent households to gauge the responses before they do a full rollout. This can be done relatively inexpensively with p-mail, an advantage that can be attributed to its:
 a. measurability.
 b. flexibility.
 c. accountability.
 d. targetability.

Question 2

There is no difference between a Decider and a Purchaser.
 
 Indicate whether the statement is true or false

[parker125]

Answer to Question 1

b

Answer to Question 2

F