Author Question: Hot Topics, a public relations firm involved with the marketing of a new line of children's ... (Read 149 times)

genevieve1028

  • Hero Member
  • *****
  • Posts: 601
Hot Topics, a public relations firm involved with the marketing of a new line of children's furniture sees an advantage to the use of a p-mail campaign. They plan to test market a sample catalog to a list of affluent households to gauge the responses before they do a full rollout. This can be done relatively inexpensively with p-mail, an advantage that can be attributed to its:
 a. measurability.
 b. flexibility.
 c. accountability.
 d. targetability.

Question 2

There is no difference between a Decider and a Purchaser.
 
 Indicate whether the statement is true or false



parker125

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

b

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

For a complete list of videos, visit our video library