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Author Question: Which of the following is an external facilitator? a. public relations firm. b. direct marketing ... (Read 47 times)

joesmith1212

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on: Jun 28, 2018
Which of the following is an external facilitator?
 a. public relations firm.
  b. direct marketing firm.
  c. marketing research provider
  d. Internet web provider.
  e. sales promotion agency.

Question 2

Van Poolen and Associates has been a successful mid-sized, full-service advertising agency for more than two decades. In an attempt to serve its clients more efficiently in a competitive marketplace, the agency has changed its compensation package to include payment based on results. If the client agrees, what results must Van Poolen and Associates not agree to?
 a. Increasing brand awareness
  b. Generating sales increases versus previous year
  c. Changing target consumer attitude toward brand
  d. Flex-pay following in-market performance measures


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wuly

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

B


joesmith1212

  • Member
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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

vickybb89

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  • Posts: 347
Reply 3 on: Yesterday
Wow, this really help

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