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Author Question: A company called Time of My Life Luxury Watches learns that consumers who are most likely to ... (Read 93 times)

DelorasTo

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on: Jun 28, 2018
A company called Time of My Life Luxury Watches learns that consumers who are most likely to purchase their 100,000 platinum diving watch are also the most likely to subscribe to a high-end travel journal and to own an American Express Gold Card. What practice could the company use to compile a list of consumers who meet all of their criteria for potential buyers of the 100,000 watch?
 a. data-mining
 b. referrals
 c. lifetime value analysis
 d. customer matching

Question 2

Buying teams are involved in new task buying decisions more often than straight rebuys.
 
 Indicate whether the statement is true or false


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Perkypinki

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

T


DelorasTo

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Reply 2 on: Jun 28, 2018
Wow, this really help

bigcheese9

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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