Author Question: A company called Time of My Life Luxury Watches learns that consumers who are most likely to ... (Read 126 times)

DelorasTo · **on:** Jun 28, 2018

A company called Time of My Life Luxury Watches learns that consumers who are most likely to purchase their 100,000 platinum diving watch are also the most likely to subscribe to a high-end travel journal and to own an American Express Gold Card. What practice could the company use to compile a list of consumers who meet all of their criteria for potential buyers of the 100,000 watch?
a. data-mining
b. referrals
c. lifetime value analysis
d. customer matching

Question 2

Buying teams are involved in new task buying decisions more often than straight rebuys.

Indicate whether the statement is true or false