This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If Brooks Brothers wanted to reach a large, upscale, mostly college-educated audience with the news ... (Read 21 times)

leo leo

  • Hero Member
  • *****
  • Posts: 566
on: Jun 28, 2018
If Brooks Brothers wanted to reach a large, upscale, mostly college-educated audience with the news that it was opening a new store, the best advertising medium would be:
 a. magazines.
 b. television.
 c. radio.
 d. newspapers.

Question 2

Which of the following is not a strategy for improving the chances that the buyer will evaluate your offer as most favorable?
 a. Alter the buyer's beliefs about the proposed offering
  b. Present to the buyer a list of all of your offer's benefits
  c. Alter the buyer's beliefs about the competitor's offering
  d. Alter the importance weights
  e. Call attention to neglected attributes


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tanna.moeller

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

B


leo leo

  • Member
  • Posts: 566
Reply 2 on: Jun 28, 2018
Gracias!

miss_1456@hotmail.com

  • Member
  • Posts: 289
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

shelducks, genus Tadorna, are a group of large birds in the Tadorninae subfamily of the Anatidae shelducks, genus Tadorna, are a group of large birds in the Tadorninae subfamily of the Anatidae
Do you know what that large object in the center of the photo is? In the 1920s, 30s, and 40s, ... Do you know what that large object in the center of the photo is? In the 1920s, 30s, and 40s, ...
Airflow through the large diameter upper intake manifold is distributed to smaller diameter ... Airflow through the large diameter upper intake manifold is distributed to smaller diameter ...
Different hand positions and working surfaces for massage applications on large muscles. A. Flat ... Different hand positions and working surfaces for massage applications on large muscles. A. Flat ...
The presence of large areas of methane hydrate The presence of large areas of methane hydrate
Anatomy of the Large Intestine (colon) Anatomy of the Large Intestine (colon)
Video: Acid-base imbalances - respiratory acidosis and alkalosis

For a complete list of videos, visit our video library