Author Question: If Brooks Brothers wanted to reach a large, upscale, mostly college-educated audience with the news ... (Read 38 times)

leo leo · **on:** Jun 28, 2018

If Brooks Brothers wanted to reach a large, upscale, mostly college-educated audience with the news that it was opening a new store, the best advertising medium would be:
a. magazines.
b. television.
c. radio.
d. newspapers.

Question 2

Which of the following is not a strategy for improving the chances that the buyer will evaluate your offer as most favorable?
a. Alter the buyer's beliefs about the proposed offering
b. Present to the buyer a list of all of your offer's benefits
c. Alter the buyer's beliefs about the competitor's offering
d. Alter the importance weights
e. Call attention to neglected attributes