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Author Question: If Brooks Brothers wanted to reach a large, upscale, mostly college-educated audience with the news ... (Read 91 times)

leo leo

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on: Jun 28, 2018
If Brooks Brothers wanted to reach a large, upscale, mostly college-educated audience with the news that it was opening a new store, the best advertising medium would be:
 a. magazines.
 b. television.
 c. radio.
 d. newspapers.

Question 2

Which of the following is not a strategy for improving the chances that the buyer will evaluate your offer as most favorable?
 a. Alter the buyer's beliefs about the proposed offering
  b. Present to the buyer a list of all of your offer's benefits
  c. Alter the buyer's beliefs about the competitor's offering
  d. Alter the importance weights
  e. Call attention to neglected attributes


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tanna.moeller

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

B


leo leo

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Reply 2 on: Jun 28, 2018
Excellent

ricroger

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Reply 3 on: Yesterday
Wow, this really help

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