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Author Question: The recency principle assumes that the role of advertising is to: a. teach the consumer about the ... (Read 36 times)

frankwu

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on: Jun 28, 2018
The recency principle assumes that the role of advertising is to:
 a. teach the consumer about the brand.
 b. be as nostalgic as possible.
 c. educate the consumer about the process of advertising.
 d. influence customers' brand selection.

Question 2

A salesperson's best chance for making a sale is to get involved with the buyer when they are in the ____ stage of the buying process?
 a. Recognition of need
  b. Acquisition of proposals
  c. Search for solution providers
  d. Final
  e. All the above


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catron30

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


frankwu

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Reply 2 on: Jun 28, 2018
Excellent

bigcheese9

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Reply 3 on: Yesterday
Wow, this really help

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