Author Question: The shelf-space model assumes that the role of advertising is to teach consumers. a. True b. False ... (Read 65 times)

fagboi · **on:** Jun 29, 2018

The shelf-space model assumes that the role of advertising is to teach consumers.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The Believers is the VALSTM group that is least likely to remain loyal to a brand or product.
a. True
b. False
Indicate whether the statement is true or false