Author Question: Positioning is the physical space a product assumes on a store shelf, and companies pay huge sums of ... (Read 62 times)

Medesa · **on:** Jun 29, 2018

Positioning is the physical space a product assumes on a store shelf, and companies pay huge sums of money to have their products first in line.

Indicate whether the statement is true or false

Question 2

Which of the following is an advantage of focus group interviews?
a. provide multiple perspectives
b. low degree of scrutiny
c. inexpensive
d. easy to use for sensitive topics