This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to the three-exposure hypothesis: a. after three exposures to an ad, it will start to get ... (Read 190 times)

james0929

  • Hero Member
  • *****
  • Posts: 586
on: Jun 28, 2018
According to the three-exposure hypothesis:
 a. after three exposures to an ad, it will start to get boring.
 b. consumers will start to ignore ads after the third exposure.
 c. three exposures is the maximum number of exposures needed for advertising to be effective.
 d. three exposures is the minimum number of exposures needed for advertising to be effective.

Question 2

Purchase decisions tend to be more complex in business markets than consumer markets. Accordingly, in business markets you are more likely to find (relative to consumer markets):
 a. A larger number of customers
  b. More people influencing the buying decision
  c. Fewer people influencing the buying decision
  d. Buyers who are more intelligent
  e. More products


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Amiracle

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

B


james0929

  • Member
  • Posts: 586
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

Dnite

  • Member
  • Posts: 297
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

Testing the reducing atmosphere hypothesis for the origin of life - the Miller and Urey experiment. Testing the reducing atmosphere hypothesis for the origin of life - the Miller and Urey experiment.
Living in groups and the many eyes hypothesis. Living in groups and the many eyes hypothesis.
Testing a Simple Hypothesis Testing a Simple Hypothesis
Of four outcomes people can have after exposure to trauma, the most prevalent is resilience. Others, ... Of four outcomes people can have after exposure to trauma, the most prevalent is resilience. Others, ...
Signs and Symptoms of Radiation Exposure Signs and Symptoms of Radiation Exposure
Jamal plans to retire in 17 years. He is saving $2000 every start of the month in a retirement ... Jamal plans to retire in 17 years. He is saving $2000 every start of the month in a retirement ...
Video: hGH, Thyroid hormones & Aldosterone

For a complete list of videos, visit our video library