Author Question: According to the three-exposure hypothesis: a. after three exposures to an ad, it will start to get ... (Read 189 times)

james0929 · **on:** Jun 28, 2018

According to the three-exposure hypothesis:
a. after three exposures to an ad, it will start to get boring.
b. consumers will start to ignore ads after the third exposure.
c. three exposures is the maximum number of exposures needed for advertising to be effective.
d. three exposures is the minimum number of exposures needed for advertising to be effective.

Question 2

Purchase decisions tend to be more complex in business markets than consumer markets. Accordingly, in business markets you are more likely to find (relative to consumer markets):
a. A larger number of customers
b. More people influencing the buying decision
c. Fewer people influencing the buying decision
d. Buyers who are more intelligent
e. More products