Author Question: A target audience for a new product who is described as being adventurous, carefree and a lover of ... (Read 45 times)

SO00 · **on:** Jun 28, 2018

A target audience for a new product who is described as being adventurous, carefree and a lover of the outdoors would be using which of the following variables to create their definition?
a. demographics
b. buyographics
c. psychographics
d. geographics

Question 2

Which of the following is not a characteristic that distinguishes business markets from consumer markets?
a. Derived demand
b. Multiple buying influences
c. Buyers are larger but fewer number
d. Buyers make purchase decisions more often
e. All of the above