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Author Question: A target audience for a new product who is described as being adventurous, carefree and a lover of ... (Read 54 times)

SO00

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A target audience for a new product who is described as being adventurous, carefree and a lover of the outdoors would be using which of the following variables to create their definition?
 a. demographics
 b. buyographics
 c. psychographics
 d. geographics

Question 2

Which of the following is not a characteristic that distinguishes business markets from consumer markets?
 a. Derived demand
  b. Multiple buying influences
  c. Buyers are larger but fewer number
  d. Buyers make purchase decisions more often
  e. All of the above



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ririgirl15

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Answer to Question 1

c

Answer to Question 2

D




SO00

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Reply 2 on: Jun 28, 2018
:D TYSM


ricroger

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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