Author Question: A consumer agrees to participate in a focus group to test ads for a company. As part of the testing ... (Read 47 times)

cherise1989 · **on:** Jun 28, 2018

A consumer agrees to participate in a focus group to test ads for a company. As part of the testing process, the person is connected to a device that measures the sweat glands opening on their fingertips when something in the ad evokes an emotional response. This device is known as a:
a. pupillometer.
b. Bruzzone-meter.
c. galvanometer.
d. BehaviorScan.

Question 2

Technology can often be a barrier to communication between salespeople and their customers.

Indicate whether the statement is true or false