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Author Question: A product like Ivory Soap has been around for a long time, and many consumers are avid fans and will ... (Read 60 times)

futuristic

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on: Jun 28, 2018
A product like Ivory Soap has been around for a long time, and many consumers are avid fans and will never buy anything else. Because of the well-established brand preferences, brand managers should:
 a. increase advertising to increase sales.
 b. grow sales volume with price discounting.
 c. maintain the status quo of advertising and pricing levels.
 d. both increase advertising and decrease prices.

Question 2

Expertise is unimportant to a salesperson's ability to be perceived as competent.
 
 Indicate whether the statement is true or false


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dmurph1496

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

F


futuristic

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

yeungji

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Reply 3 on: Yesterday
Gracias!

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