Author Question: A product like Ivory Soap has been around for a long time, and many consumers are avid fans and will ... (Read 23 times)

futuristic · **on:** Jun 28, 2018

A product like Ivory Soap has been around for a long time, and many consumers are avid fans and will never buy anything else. Because of the well-established brand preferences, brand managers should:
a. increase advertising to increase sales.
b. grow sales volume with price discounting.
c. maintain the status quo of advertising and pricing levels.
d. both increase advertising and decrease prices.

Question 2

Expertise is unimportant to a salesperson's ability to be perceived as competent.

Indicate whether the statement is true or false