Author Question: In their ads, Hanes Smooth Illusions pantyhose claim that they can give the wearer liposuction ... (Read 61 times)

daltonest1984 · **on:** Jun 28, 2018

In their ads, Hanes Smooth Illusions pantyhose claim that they can give the wearer liposuction without surgery. This type of advertising style is called:
a. the generic creative style.
b. the preemptive creative style.
c. the emotional creative style.
d. the resonance creative style.

Question 2

Technology is providing faster and more efficient ways for salespeople to communicate with their customers. With respect to communication with their customers, whenever possible, salespeople should:
a. use e-mail because it is quick and can be read/sent anytime of the day or night.
b. use voice mail because most people are familiar with it.
c. use the web/internet because it provides 24 hour access.
d. use whatever communication method the customer prefers.
e. use the telephone because it is inexpensive and allows for two-way interaction.