« previous next »

Author Question: The ultimate goal of any marketing communication should be to: a. increase awareness. b. challenge ... (Read 79 times)

jjjetplane

  • Hero Member
  • *****
  • Posts: 556
on: Jun 28, 2018
The ultimate goal of any marketing communication should be to:
 a. increase awareness.
 b. challenge the competition.
 c. increase sales and profits.
 d. be creative in its appeal.

Question 2

In order for the buyer to be able to rely on what the salesperson says or promises to do, the buyer must:
 a. Trust the salesperson
  b. Like the salesperson
  c. Know the salesperson
  d. Believe the salesperson is customer-oriented
  e. Believe the salesperson is honest


jharrington11

  • Sr. Member
  • ****
  • Posts: 365
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Face-to-face communication is the richest channel to relay a message from the sender to a receiver. Face-to-face communication is the richest channel to relay a message from the sender to a receiver.
Regular staff meetings increase the efficiency of the medical office staff. Regular staff meetings increase the efficiency of the medical office staff.
Therapeutic Communication Skills Therapeutic Communication Skills
Therapeutic Communication Skills Therapeutic Communication Skills
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Keeping your feelings to yourself may increase your stress level Keeping your feelings to yourself may increase your stress level
Video: Adolescent Diabetes

For a complete list of videos, visit our video library