Author Question: The ultimate goal of any marketing communication should be to: a. increase awareness. b. challenge ... (Read 115 times)

jjjetplane

  • Hero Member
  • *****
  • Posts: 556
The ultimate goal of any marketing communication should be to:
 a. increase awareness.
 b. challenge the competition.
 c. increase sales and profits.
 d. be creative in its appeal.

Question 2

In order for the buyer to be able to rely on what the salesperson says or promises to do, the buyer must:
 a. Trust the salesperson
  b. Like the salesperson
  c. Know the salesperson
  d. Believe the salesperson is customer-oriented
  e. Believe the salesperson is honest



jharrington11

  • Sr. Member
  • ****
  • Posts: 365
Answer to Question 1

c

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

For a complete list of videos, visit our video library