Author Question: The consumer characteristic that captures aspects of consumers' psychological makeup and lifestyles ... (Read 109 times)

Ebrown

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The consumer characteristic that captures aspects of consumers' psychological makeup and lifestyles including their attitudes, values, and motivations is called:
 a. behaviorgraphics.
 b. demographics.
 c. psychographics.
 d. geodemographics.

Question 2

A salesperson whose primary responsibility is to maintain relationships with existing customers is a(n):
 a. order-getter.
  b. order-taker.
  c. pioneer.
  d. missionary.
  e. detailer.



macagn

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Answer to Question 1

c

Answer to Question 2

B



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