If a researcher asks a respondent if he or she remembers seeing ...

[kodithompson]

If a researcher asks a respondent if he or she remembers seeing an advertisement for a brand of floor cleaner in the television program watched, this is an example of:
 a. cognitive recall.
 b. unaided-recall.
 c. aided-recall.
 d. cognitive elaboration.

Question 2

Terms like Red Bull, Levis, Gucci, Saturn, and Motorola are all examples of:
 a. promotions.
 b. placements.
 c. products.
 d. brands.

[TheDev123]

Answer to Question 1

c

Answer to Question 2

d