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Author Question: If a researcher asks a respondent if he or she remembers seeing an advertisement for a brand of ... (Read 100 times)

kodithompson

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on: Jun 28, 2018
If a researcher asks a respondent if he or she remembers seeing an advertisement for a brand of floor cleaner in the television program watched, this is an example of:
 a. cognitive recall.
 b. unaided-recall.
 c. aided-recall.
 d. cognitive elaboration.

Question 2

Terms like Red Bull, Levis, Gucci, Saturn, and Motorola are all examples of:
 a. promotions.
 b. placements.
 c. products.
 d. brands.


TheDev123

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

d


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