Which of the five views of personal selling is considered to be the simplest?
a. Stimulus-response
b. Need-satisfaction
c. Contingency-selling
d. Mental-states
e. Problem-solution
Question 2
When a researcher is interested in recall of television commercials shown during a particular television program the night before, he or she first asks respondents if they watched the program. This question is an example of a filter question.
Indicate whether the statement is true or false