Author Question: The brand lift index refers to the average: a. number of days a brand needs to be on the market ... (Read 91 times)

PhilipSeeMore · **on:** Jun 28, 2018

The brand lift index refers to the average:
a. number of days a brand needs to be on the market before consumers are likely to name it in a blind study.
b. number of times a consumer will look at a brand before they decide to make a purchase.
c. increase of in-store purchase decisions when P-O-P is present and when it is not.
d. increase in product turns when a brand is given additional shelf space.

Question 2

Sani-TAZER's advertisement claims that its disinfectant cleaner is The Most Effective in cleaning and disinfecting bathrooms and toilets. This is an instance of:
a. deceptive marketing.
b. puffery in advertisement.
c. violation of FTC regulations.
d. manipulation of information.