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Author Question: The brand lift index refers to the average: a. number of days a brand needs to be on the market ... (Read 42 times)

PhilipSeeMore

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on: Jun 28, 2018
The brand lift index refers to the average:
 a. number of days a brand needs to be on the market before consumers are likely to name it in a blind study.
 b. number of times a consumer will look at a brand before they decide to make a purchase.
 c. increase of in-store purchase decisions when P-O-P is present and when it is not.
 d. increase in product turns when a brand is given additional shelf space.

Question 2

Sani-TAZER's advertisement claims that its disinfectant cleaner is The Most Effective in cleaning and disinfecting bathrooms and toilets. This is an instance of:
 a. deceptive marketing.
 b. puffery in advertisement.
 c. violation of FTC regulations.
 d. manipulation of information.


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ambernicolefink

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


PhilipSeeMore

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Reply 2 on: Jun 28, 2018
Gracias!

xthemafja

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Reply 3 on: Yesterday
Excellent

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