This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The brand lift index refers to the average: a. number of days a brand needs to be on the market ... (Read 102 times)

PhilipSeeMore

  • Hero Member
  • *****
  • Posts: 561
on: Jun 28, 2018
The brand lift index refers to the average:
 a. number of days a brand needs to be on the market before consumers are likely to name it in a blind study.
 b. number of times a consumer will look at a brand before they decide to make a purchase.
 c. increase of in-store purchase decisions when P-O-P is present and when it is not.
 d. increase in product turns when a brand is given additional shelf space.

Question 2

Sani-TAZER's advertisement claims that its disinfectant cleaner is The Most Effective in cleaning and disinfecting bathrooms and toilets. This is an instance of:
 a. deceptive marketing.
 b. puffery in advertisement.
 c. violation of FTC regulations.
 d. manipulation of information.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ambernicolefink

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


PhilipSeeMore

  • Member
  • Posts: 561
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

bulacsom

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Relationship between Hox gene number and body complexity in different types of animals. Relationship between Hox gene number and body complexity in different types of animals.
Assessment of Cutaneous Hypersensitivity, Lift a Fold of Skin Away from the Underlying Muscle Assessment of Cutaneous Hypersensitivity, Lift a Fold of Skin Away from the Underlying Muscle
How to create a price index to calculate inflation for a basket of goods How to create a price index to calculate inflation for a basket of goods
(A) Thumb slide along diaphragm, and lift around the waist. Place thumbs just under the rib cage, ... (A) Thumb slide along diaphragm, and lift around the waist. Place thumbs just under the rib cage, ...
Number 12 Number 12
People with normal color vision see the number 29 in the chart; however, those who are color-blind c People with normal color vision see the number 29 in the chart; however, those who are color-blind c
Video: Types of Transport - Uniport, Antiport and Symport (Glucose and Na+K+ Transporters)

For a complete list of videos, visit our video library