Author Question: The brand lift index _____. a. gauges the average increase of in-store purchase decisions when ... (Read 22 times)

bucstennis@aim.com · **on:** Jun 28, 2018

The brand lift index _____.
a. gauges the average increase of in-store purchase decisions when point-of-purchase is present
b. gauges the average increase of in-store decision purchases when the package is changed
c. measures a brand's sales against that of the major competitor
d. measures a brand's sales by the type of store that sells the product
e. All of these are correct.

Question 2

A strength of newspaper advertising is the _____.
a. lack of clutter
b. ease of buying for national advertisers
c. ability to reach specific groups of consumers effectively
d. excellent reproduction quality
e. flexibility