A brand lift index of 35 for a specific product category means ...

[RYAN BANYAN]

A brand lift index of 35 for a specific product category means ____.
 a. 35 percent more shoppers purchased these products when advertised with displays than if there were no displays
  b. a brand has a 35 percent higher sales rate than competitors when advertised with displays than if there were no displays
  c. shoppers are 35 percent more likely to make in-store purchase decisions for these products when advertised with displays than if there were no displays
  d. sales of that product category are 35 percent greater when a display is used
  e. shoppers become 35 percent more aware of that product category when advertised with displays than if there were no displays

Question 2

Blame for response errors usually falls on the
 a. researcher.
  b. respondent.
  c. Both a and b are correct.
  d. Response errors are no one's fault.
  e. It does not matter whose fault it is because response errors do not cause significant problems.

[ktidd]

Answer to Question 1

C

Answer to Question 2

c