A brand lift index of 35 for a specific product category means ____.
a. 35 percent more shoppers purchased these products when advertised with displays than if there were no displays
b. a brand has a 35 percent higher sales rate than competitors when advertised with displays than if there were no displays
c. shoppers are 35 percent more likely to make in-store purchase decisions for these products when advertised with displays than if there were no displays
d. sales of that product category are 35 percent greater when a display is used
e. shoppers become 35 percent more aware of that product category when advertised with displays than if there were no displays
Question 2
Blame for response errors usually falls on the
a. researcher.
b. respondent.
c. Both a and b are correct.
d. Response errors are no one's fault.
e. It does not matter whose fault it is because response errors do not cause significant problems.
Examples of Specific Antidotes for Overdosed Substances or Toxins
Example of the Index to External Causes.
Sections of CPT Category I Codes
NCC MERP Index for categorizing medication errors.
The functional role of pRB. The pRB protein product of RB1