A brand lift index of 35 for a specific product category means ____.
a. 35 percent more shoppers purchased these products when advertised with displays than if there were no displays
b. a brand has a 35 percent higher sales rate than competitors when advertised with displays than if there were no displays
c. shoppers are 35 percent more likely to make in-store purchase decisions for these products when advertised with displays than if there were no displays
d. sales of that product category are 35 percent greater when a display is used
e. shoppers become 35 percent more aware of that product category when advertised with displays than if there were no displays
Question 2
Blame for response errors usually falls on the
a. researcher.
b. respondent.
c. Both a and b are correct.
d. Response errors are no one's fault.
e. It does not matter whose fault it is because response errors do not cause significant problems.
Independent assortment produces 50 percent recombinants
Localization of a Peptide The peptide is revealed by means of immunocytochemistry. The photomicrogra
Example of CPT conventions in the Index.
The direct product of phosphate hydrolysis from PEP is the enol form of pyruvate
How to solve any percent change problem
A close relationship between greenhouse gas emissions and a country’s gross domestic product