Author Question: If a billboard advertising bottled water achieves a daily exposure of 40,000 people in a community ... (Read 23 times)

lindiwe · **on:** Jun 28, 2018

If a billboard advertising bottled water achieves a daily exposure of 40,000 people in a community of 200,000, the GRP (Gross Rating Point) of the ad would be:
a. 40.
b. 20.
c. 60.
d. 80.

Question 2

The type of advertising that seeks to develop initial demand for a newly introduced good, service, organization, person, place, idea, or cause is known as ________ advertising.
a. reminder
b. informative
c. comparative
d. advocacy