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Author Question: If a billboard advertising bottled water achieves a daily exposure of 40,000 people in a community ... (Read 14 times)

lindiwe

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on: Jun 28, 2018
If a billboard advertising bottled water achieves a daily exposure of 40,000 people in a community of 200,000, the GRP (Gross Rating Point) of the ad would be:
 a. 40.
 b. 20.
 c. 60.
 d. 80.

Question 2

The type of advertising that seeks to develop initial demand for a newly introduced good, service, organization, person, place, idea, or cause is known as ________ advertising.
 a. reminder
 b. informative
 c. comparative
 d. advocacy


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annierak

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


lindiwe

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

Liddy

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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