This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketer was interested in testing different levels of discounts to offer consumers in a coupon, ... (Read 85 times)

KimWrice

  • Hero Member
  • *****
  • Posts: 579
on: Jun 28, 2018
A marketer was interested in testing different levels of discounts to offer consumers in a coupon, so an experiment was conducted with three different coupon offers: 50, 75, and 1.00 . Subjects were randomly assigned to one of the three treatment levels and were given a coupon with that specific discount. They were then asked how likely they were to use the coupon. Which type of experimental design does this represent?
 a. single-block design
 b. completely randomized design
 c. discounted design
 d. single factor design

Question 2

Pepsi paid millions of dollars to be the official sponsor of the SuperBowl. However, commercials for Coca-Cola also ran during the telecast. Coca-Cola used what form of PR to suggest sponsorship of the event?
 a. Event Sponsorship
 b. Ambush Marketing
 c. Advantage Marketing
 d. Implied Sponsorship


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

AISCAMPING

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


KimWrice

  • Member
  • Posts: 579
Reply 2 on: Jun 28, 2018
:D TYSM

Bigfoot1984

  • Member
  • Posts: 321
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Levels of Ghrelin in Human Blood Plasma Levels of Ghrelin in Human Blood Plasma
Young adults with low levels of parental support report significantly better scores on measures of ... Young adults with low levels of parental support report significantly better scores on measures of ...
Nursing Interventions for Different Levels of Anxiety Nursing Interventions for Different Levels of Anxiety
Animal that offer potential medical uses Animal that offer potential medical uses
Testing the Achilles tendon reflex with client in a supine position Testing the Achilles tendon reflex with client in a supine position
ACCM Definitions of ICU Levels of Care ACCM Definitions of ICU Levels of Care
Video: Amniocentesis and CVS Animation

For a complete list of videos, visit our video library