Author Question: A marketer was interested in testing different levels of discounts to offer consumers in a coupon, ... (Read 124 times)

KimWrice · **on:** Jun 28, 2018

A marketer was interested in testing different levels of discounts to offer consumers in a coupon, so an experiment was conducted with three different coupon offers: 50, 75, and 1.00 . Subjects were randomly assigned to one of the three treatment levels and were given a coupon with that specific discount. They were then asked how likely they were to use the coupon. Which type of experimental design does this represent?
a. single-block design
b. completely randomized design
c. discounted design
d. single factor design

Question 2

Pepsi paid millions of dollars to be the official sponsor of the SuperBowl. However, commercials for Coca-Cola also ran during the telecast. Coca-Cola used what form of PR to suggest sponsorship of the event?
a. Event Sponsorship
b. Ambush Marketing
c. Advantage Marketing
d. Implied Sponsorship