Laura Scholar, channel manager at Made2Work(M2W), a industrial ...

[Hungry!]

Laura Scholar, channel manager at Made2Work(M2W), a industrial gears supplier, considers the variables that impact the selection of a marketing channel for their new brand of supplies. Laura needs to look into all of the following except:
 a. product characteristics.
 b. the size of the producer and competitive environment.
 c. legal and liability issues.
 d. market factors.

Question 2

Which type of test-market attempts to reproduce the atmosphere of an actual retail store with visually compelling images appearing on a computer screen?
 a. controlled test-market
 b. virtual-reality simulated test-market
 c. nontraditional test-market
 d. advanced test-market

[Natalie4ever]

Answer to Question 1

c

Answer to Question 2

b