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Author Question: Laura Scholar, channel manager at Made2Work(M2W), a industrial gears supplier, considers the ... (Read 21 times)

Hungry!

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on: Jun 28, 2018
Laura Scholar, channel manager at Made2Work(M2W), a industrial gears supplier, considers the variables that impact the selection of a marketing channel for their new brand of supplies. Laura needs to look into all of the following except:
 a. product characteristics.
 b. the size of the producer and competitive environment.
 c. legal and liability issues.
 d. market factors.

Question 2

Which type of test-market attempts to reproduce the atmosphere of an actual retail store with visually compelling images appearing on a computer screen?
 a. controlled test-market
 b. virtual-reality simulated test-market
 c. nontraditional test-market
 d. advanced test-market


Natalie4ever

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


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