Which of the following statements concerning the selection of industrial channel structures is(are) true?
A) Frequently, the manager has little flexibility in the selection because of trade, competitive, company, and environmental factors.
B) The channel should be viewed as a set of channel institutions rather than as a sequence of activities to be performed.
C) Competitors often have the better intermediaries locked up.
D) all of the answer choices.
E) Both frequently, the manager has little flexibility in the selection because of trade, competitive, company, and environmental factors and competitors often have the better intermediaries locked up.
Question 2
The first step in the channel design process is to:
A) determine channel design constraints.
B) consider the availability of good intermediaries.
C) outline key channel alternatives.
D) determine the tasks to be performed by the channel.
E) define customer segments
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