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Author Question: The need to employ more than one type of industrial channel of distribution arises as a result of: ... (Read 78 times)

future617RT

  • Hero Member
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  • Posts: 543
on: Jun 28, 2018
The need to employ more than one type of industrial channel of distribution arises as a result of:
 A) different target markets sought by the firm.
  B) a geographically concentrated market.
  C) different marketing tasks associated with different products produced by the firm.
  D) both a different target markets sought by the firm and different marketing tasks associated with different products produced by the firm.
  E) all of the answer choices.

Question 2

The most appropriate channel of distribution for an industrial product is:
 A) direct.
  B) indirect.
  C) one that relies on the firm's sales force.
  D) a combination of direct and indirect.
  E) dependent upon a host of product, company, market, and competitive conditions.


cclemon1

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

E


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