A brand name that has been given legal protection is known as a: ...

[jerry coleman]

A brand name that has been given legal protection is known as a:
 a. patent.
 b. copyright.
 c. trademark.
 d. royalty.

Question 2

A marketer conducted a test-market for a new product and attained a 4 market share in the test city. As a result, the company projected that the product's market share will be 4 after launching the product nationally. Which method is the marketer using to project test-market results?
 a. Ratio of test product sales to total company sales.
 b. Straight trend projection.
 c. Market penetration x repeat-purchase rate.
 d. National estimation method.

[ecox1012]

Answer to Question 1

c

Answer to Question 2

b

[jerry coleman]

Thank you

[ecox1012]

No problemo