« previous next »

Author Question: A brand name that has been given legal protection is known as a: a. patent. b. copyright. c. ... (Read 111 times)

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
A brand name that has been given legal protection is known as a:
 a. patent.
 b. copyright.
 c. trademark.
 d. royalty.

Question 2

A marketer conducted a test-market for a new product and attained a 4 market share in the test city. As a result, the company projected that the product's market share will be 4 after launching the product nationally. Which method is the marketer using to project test-market results?
 a. Ratio of test product sales to total company sales.
 b. Straight trend projection.
 c. Market penetration x repeat-purchase rate.
 d. National estimation method.


ecox1012

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
Reply #2 on: Jun 28, 2018
Thank you


ecox1012

  • Sr. Member
  • ****
  • Posts: 344
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
Radioactive protection services record book and two badge-style dosimeters. Radioactive protection services record book and two badge-style dosimeters.
Types of Respiratory Protection Devices Types of Respiratory Protection Devices
Types of Respiratory Protection Devices Types of Respiratory Protection Devices
Legal Environment of Business: Online Commerce, Ethics, and Global Issues (Cheeseman) Legal Environment of Business: Online Commerce, Ethics, and Global Issues (Cheeseman)
Protection of the Spinal Cord Protection of the Spinal Cord
Video: Red alga life cycle Animation

For a complete list of videos, visit our video library