A brand name that has been given legal protection is known as a:
a. patent.
b. copyright.
c. trademark.
d. royalty.
Question 2
A marketer conducted a test-market for a new product and attained a 4 market share in the test city. As a result, the company projected that the product's market share will be 4 after launching the product nationally. Which method is the marketer using to project test-market results?
a. Ratio of test product sales to total company sales.
b. Straight trend projection.
c. Market penetration x repeat-purchase rate.
d. National estimation method.
